Fewer visitors but satisfied exhibitors
Biotech Forum Scanlab attracted fewer visitors than in 2008. Exhibition manager Bo Rasmussen is content, claiming that the exhibitors are very satisfied.
Another reason for the reduced number of visitors may be that some companies simply do not allow staff to attend trade fairs. Danish biotech company Novozymes employees are not allowed to spend more than three hours at the fair.
“I think there are less people making decisions on purchases today, thus some companies may be more reluctant to release their staff, "says Bo Rasmussen.
The exhibitors seem to be satisfied however. The majority of visitors that Biotech Sweden has talked to claim that the fair has functioned well. Some even claim that visitors are more result oriented and of higher quality than before.
“There is definitely confidence in the fair among the exhibitors. There are already pre-orders for 2012”, says Bo Rasmussen.