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Changing e-solutions for clinical trials

Social media and personalized medicine are two factors that will have a great impact on the design and IT-solutions for clinical trials. Unithink is an upcoming, e-solutions company for clinical trials, eager to thrive on this development.
There are two major trends when it comes to how the it-side of clinical trials will be designed in the future, according to Saida El Maslouh, Businesses Development manager at Unithink: People today are more used to social interaction with the help of computers. This is changing the way clinical trials will be set up. Monitoring a patient in a clinical trial will be far more flexible and the patient can add much extra information to the trial – if the it-system can support this. Secondly, the increased focus on personalized medicine will make clinical trials far more complex placing more demand on it-systems supporting the clinical trial.

– Clinical trials must be adapted to this way of using information technology, says Saida El Maslouh.

But it is costly. Clinical trials are often the most expensive and challenging step for a small biotech company. The collection and handling of data is one of the main reasons why this is so costly. At Unithink’s presentation at the Biotech Forum, they will claim they can offer clinical data management at affordable prices even for very small biotech companies.

– Even a small biotech company can afford clinical e-solution nowadays. We have really shown that e-clinical solutions are affordable, says Saida El Maslouh.

She claims tha t data management and e-solutions have previously been too expensive and lacked a forecasting capability.

– That is why so many large pharma companies are in trouble today. We don’t only want to gather data, we aim to make knowledge of it for our sponsors, says Saida El Maslouh.

Unithink works with both sponsors and cro:s. Saida El Maslouh claims their competitors have been too focused on information technology and have lacked knowledge of the clinical field.

– That is not really what life science companies need, says El Maslouh.

The future market for clinical e-tools is a rough one, according to Saida El Maslouh. The market in Europe is growing while the US market has seen major e-tools players fighting each other.

– I have noticed that many of the top European managers are very careful when investing in e-tools. I guess they have not been pleased with what they have been purchasing before, says El Maslouh.
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